Olympus E5

• Brand: Olympus
• Subject: Digital Cameras
• Category: SLR Cameras

News Report IFA 2010 - Olympus has cornered the market in robust D-SLR design in recent years and its E-3 and E-1 cameras are synonymous with go-anywhere, shoot-anything pro-standard photography. Now Photokina will offer professional photographers a first reassuring grip of the new Olympus D-SLR powerhouse designed for imaging on the edge: the next generation flagship Olympus E-5. The direct successor to the award-winning E-3, the E5’s all-terrain lightweight rigid magnesium alloy body is dustproof, splashproof, incredibly robust - and ready to rough it on even the toughest assignments. And it’s not just the build quality that puts the competition to shame.

Pentax K-r

• Brand: Pentax
• Subject: Digital Cameras
• Category: SLR Cameras

Show Report IFA 2010 - Pentax Imaging has announced a new digital SLR line with color accents that allow owners to choose one that matches their personal style. The colorful Pentax K-r DSLR camera offers advanced yet simple to use features at an attractive price. The compact, lightweight Pentax K-r is easy to use with Auto Picture, Scene, and Custom Image Processing modes that take the guesswork out of shooting stunning images while still offering a high degree of manual and priority control. The Pentax K-r SLR offers a variety of new and improved features including a fast framerate, high ISO sensitivity, responsive autofocus, an improved 12.4 megapixel low-noise sensor and widescreen HD video capture that take it a step above an entry-level DSLR camera.

Sony Alpha 700 Digital SLR

• Brand: Sony
• Subject: Digital Cameras
• Category: SLR Cameras

Sony is expanding its a Alpha digital SLR system with the introduction of the Sony DSLR-A700 digital SLR camera, which is aimed at photo enthusiasts or serious photo hobbyists. The new Sony Alpha Alpha 700 digital SLR features advanced imaging technologies and ultra-responsive operation, as well as a lightweight, dust- and moisture-resistant, magnesium alloy construction common to enthusiast-class Digital SLR cameras. Like Sony’s mainstream Digital SLR Alpha A100 model, the new Sony Alpha A700 Digital SLR unit incorporates Super SteadyShot Inside image stabilization in the camera body and is compatible with most Minolta Maxxum mount lenses in addition to Sony lenses.

Panasonic Lumix L10

• Brand: Panasonic
• Subject: Digital Cameras
• Category: SLR Cameras

Panasonic is pleased to introduce its second digital single-lens reflex camera with an interchangeable lens, the Panasonic DMC-L10. The Panasonic Lumix DMC-L10 digital SLR camera features an advanced 2.5-inch free angle LCD monitor for full time live view that offers 270 degree rotation and a versatile shooting style. A 10.1 Megapixel Live MOS Sensor provides the beautiful images with delicate gradation and wide dynamic range. Dust reduction with a Supersonic Wave Filter system prevents dust from attaching to the sensor to degrade the pictures. The Panasonic L10 SLR camera’s superb image processor, Venus Engine III, boasts a high quality image rendering and high speed response.

Nikon D3

• Brand: Nikon
• Subject: Digital Cameras
• Category: SLR Cameras

Nikon Europe announced the revolutionary Nikon D3 Professional Digital SLR that defines a new benchmark in professional photography. “Nikon has eclipsed the competition with the Nikon D3, a cutting edge camera that will change how professional photographers take pictures,” said Robert Cristina, Manager Professional Products & IPS, Nikon Europe BV. “The incredible speed, resolution and flexibility of the Nikon D3 digital SLR camera will enable photographers to capture images under conditions previously thought impossible.” The Nikon D3 single lens reflex, the result of years of development and feedback from professional photographers, combines many innovative Nikon technologies.

Nikon D300

• Brand: Nikon
• Subject: Digital Cameras
• Category: SLR Cameras

Nikon Europe announced the D300 D-SLR, a camera that sets new standards of compact professional performance. The easy-to-use DX-format Nikon D300 offers outstanding image quality, multi-functional technologies and fast response. With class-leading 12.3 Megapixel resolution, speedy 6 fps frame advance, self-cleaning sensor unit and high definition 3-inch VGA LCD display, combined with Nikon’s legendary durability, the Nikon D300 is a breakthrough solution for photographers searching for an advanced compact SLR. “Packed with the latest technologies and Nikon’s renowned ergonomics, the Nikon D300 sets a new standard for professionals on a budget,” said Robert Cristina, Brand Manager, Nikon Professional Products, Europe.

Canon EOS 40D

• Brand: Canon
• Subject: Digital Cameras
• Category: SLR Cameras

Canon introduces its latest digital SLR for advanced amateurs and semi-professionals: the Canon EOS 40D. With a 10.1 Megapixel CMOS sensor, 6.5 frames per second burst performance, a newly developed AF system and 3.0” LCD with Live View mode, the Canon EOS 40D makes significant advances in both performance and versatility. The Canon 40D camera benefits from the new EOS technology platform introduced earlier this year with the professional EOS‑1D Mark III. Canon’s DIGIC III processor delivers responsive operation, improved color rendering and near-instant start-up time. The EOS Integrated Cleaning System combats sensor dust, while a strong magnesium alloy body with weather resistance ensures lasting durability.