Pentax Optio RZ10

• Brand: Pentax
• Subject: Digital Cameras
• Category: Digital Cameras

Show Report IFA 2010 - Pentax has announced a new compact digital camera, the new Pentax Optio RZ10 offers a 10X optical zoom lens to capture a wide variety of subjects from travel and landscape to action and sports. The Pentax Optio RZ10 offers advanced features and handy functions that make photo shooting simple and effortless for everyone. The 10X zoom offers high-magnification from wide angle to telephoto, as well as powerful macro focus settings. The Pentax RZ10 camera also features dual Shake Reduction and an upgraded Auto Picture mode. Sporting a simple and modern, yet functional exterior design, the camera will be available October 2010 in classic black, pure white, lime and violet for $219.95 USD.

Pentax K-r

• Brand: Pentax
• Subject: Digital Cameras
• Category: SLR Cameras

Show Report IFA 2010 - Pentax Imaging has announced a new digital SLR line with color accents that allow owners to choose one that matches their personal style. The colorful Pentax K-r DSLR camera offers advanced yet simple to use features at an attractive price. The compact, lightweight Pentax K-r is easy to use with Auto Picture, Scene, and Custom Image Processing modes that take the guesswork out of shooting stunning images while still offering a high degree of manual and priority control. The Pentax K-r SLR offers a variety of new and improved features including a fast framerate, high ISO sensitivity, responsive autofocus, an improved 12.4 megapixel low-noise sensor and widescreen HD video capture that take it a step above an entry-level DSLR camera.

Pentax DA 35mm lens

• Brand: Pentax
• Subject: SLR Lenses
• Category: Fixed Focal

Show Report IFA 2010 - Pentax announces the smc Pentax DA 35mm F2.4 AL, standard lens designed exclusively for use with Pentax digital SLR cameras. This new Pentax 35mm lens is versatile enough to be used with a wide range of subjects and applications for high-resolution images with edge-to-edge sharpness. It is a perfect choice for digital SLR beginners to familiarize themselves with the basics of using interchangeable lenses. Mounted on a Pentax digital SLR camera body, this standard lens offers an angle of view equivalent to a 53.5mm lens in the 35mm format for a natural, comfortable perspective similar to the naked eye for a variety of subjects and applications, including snapshots, landscape and portrait.

Pentax Optio S10

• Brand: Pentax
• Subject: Digital Cameras
• Category: Digital Cameras

Pentax Corporation is pleased to announce the new Pentax Optio S10 digital compact camera, the newest model in the “Optio S” series of highly acclaimed compact digital cameras, with a stylish and ultra-compact body and realizing 10.0 effective Megapixels and high resolution images. In addition to enabling easy mobility and photography of high resolution images, the Pentax S10 camera comes with enhanced usability by upgrading Shake Reduction and Face Recognition functions. The stylish designed and compact Pentax Optio S10 digital camera’s design makes carrying more comfortable and convenient not only in travel and leisure but also in the daily snapshots and business scenes.

Pentax Optio Z10

• Brand: Pentax
• Subject: Digital Cameras
• Category: Digital Backs

Pentax is pleased to announce the Pentax Optio Z10, a compact digital camera equipped with a high-magnification 7X optical zoom lens that is convenient for various photography scenes. The Pentax Z10 is equipped with 7X optical zoom lens, the highest magnification among current Pentax compact digital camera models, built in a small and lightweight body of easy mobility. In addition, the Pentax Optio Z10 has a high resolution of 8.0 effective Megapixels, and features shake reduction that allows stress-free telephoto photography, and face recognition with high-speed detection time. In all, the Pentax Optio Z10 is a model that everyone can easily enjoy photography with high magnification and high image quality.

Pentax Photo Gallery

• Brand: Pentax
• Subject: Corporate
• Category: Photo Contest

Pentax Imaging Company has opened the doors of the “Pentax Photo Gallery” to give Pentax digital camera shooters around the world the opportunity to be represented in the gallery and share their most defining moments of photography. This virtual Photo Gallery is the first of its kind to offer space for passionate Pentax photographers to exhibit their work, share and gain resources within an artistic community, create an online portfolio, and more. “For decades, Pentax collected the best images captured with our cameras and published the work annually in an historical, coffee table-type, book collection,” said Ned Bunnell, Vice President Marketing, Pentax Imaging Company.

Pentax K100D Super facts

• Brand: Pentax
• Subject: Digital Cameras
• Category: Digital Cameras

The new Pentax K100D Super digital SLR camera is equipped with the Pentax original Shake Reduction (SR) system to reduce camera shake for sharp, blur-free images even under demanding shooting conditions such as when using a telephoto lens or when shooting in low light without a flash. The SR mechanism is designed to minimize camera shake by oscillating the CCD image sensor vertically and horizontally at high speed using magnetic force, while adjusting the speed of oscillation in proportion to the amount of camera shake detected by a built-in sensor. As a result, the Pentax K100D Super SLR gives the equivalent to approximately 2 to 3.5 shutter steps of compensation.