Olympus 40-150mm

• Brand: Olympus
• Subject: SLR Lenses
• Category: Zoom Lenses

News Report IFA 2010 - Olympus is pleased to announce the addition of a new lens to its Micro Four Thirds System lens line-up: the M. Zuiko Digital ED 40-150mm f4.0-5.6. Designed to maximize the performance advantages of the Micro Four Thirds System, the new Olympus 40-150mm lens offers uncompromising SLR quality and supports movie & still image compatibility. This addition enriches the M. Zuiko Digital lens lineup by covering the focal length from 18mm to 600mm in 35mm equivalent. The Olympus M. Zuiko Digital ED 40-150mm f4.0-5.6 will be available in November 2010 for an estimated retail price of 450 Euro.

Panasonic 3D lens

• Brand: Panasonic
• Subject: SLR Lenses
• Category: Zoom Lenses

IFA 2010 News - Continuing its record of 3D technology leader-ship, Panasonic announced the development of the world's first digital interchangeable twin-lens, making it possible to shoot 3D with an interchangeable lens system camera. As a new member of Panasonic’s powerful line-up of interchangeable lenses as part of the LUMIX G Micro System, the twin-lens will allow high-quality shooting in 3D. Currently, 3D shooting with an interchangeable lens system camera is possible only by using panorama systems or by combining two lenses and two CCDs. However, these systems are not ideal and have difficulty capturing moving objects. Panasonic plans to release this new lens for sale before the end of the year.

Leica D Vario-Elmar 14-150mm lens

• Brand: Leica
• Subject: SLR Lenses
• Category: Zoom Lenses

Panasonic introduces a Leica D large-diameter telephoto zoom lens. The new Leica D Vario-Elmar 14-150mm F3.5-5.6 ASPH. Mega O.I.S., lens offers an exceptionally long zoom range of 14-150mm (35mm equivalent: 28-300mm) and complies with the Four Thirds System to assure wide compatibility with other camera models. It will be available in the market from around November 2007. The new lens provides a considerably longer telephoto range than the previously released Leica D Vario-Elmarit 14-50mm F2.8-3.5 ASPH. Mega O.I.S. lens, yet is just as compact and lightweight. This impressive downsizing is the result of incorporating four aspherical lenses in the unit.

Leica D Vario-Elmar 14-50mm lens

• Brand: Leica
• Subject: SLR Lenses
• Category: Zoom Lenses

Panasonic is pleased to announce the LECIA D Vario-Elmar 14-50mm F3.8-5.6 Mega O.I.S. is a large- diameter standard zoom lens featuring a focal length from 14mm to 50mm and compliance with the Four Thirds System. Positioned below the previously released Leica D Vario-Elmarit 14-50mm F2.8 -3.5 ASPH. Mega O.I.S., the new lens comes in a more compact and light-weighted body while keeping the optical design and meeting Leica`s stringent quality and performance standards. It delivers high resolution and contrast from edge to edge especially at the telephoto end and captures beautiful portrait photos with an attractive smoothness in out-of-focus areas, produced by the seven-blade diaphragm aperture.

Sigma 50-150mm HSM lens

• Brand: Sigma
• Subject: SLR Lenses
• Category: Zoom Lenses

Sigma Corporation is pleased to announce the launch of the new APO 50-150mm F2.8 EX DC HSM lens. Specially designed for digital SLR cameras with an APS-C size image sensor, this large aperture F2.8 lens has a compact and lightweight construction of 76.3mm (3.0") in diameter, 132.6mm (5.2") in length and weighing just 780g (27.5oz) (Nikon Mount). The incorporation of the very latest optical technology gives optimum lens performance providing excellent correction for flare, ghosting and all types of aberrations. High image quality is assured throughout the entire zoom range. Four SLD (Special Low Dispersion) glass elements are used for utmost correction of chromatic aberrations.

Sigma 18-200mm OS lens

• Brand: Sigma
• Subject: SLR Lenses
• Category: Zoom Lenses

Sigma Corporation is pleased to announce the launch of the 18-200 F3.5-6.3 DC OS lens. 11.1 high zoom ratio lens is designed exclusively for digital SLR cameras and incorporates Sigma’s original OS technology. This high ratio zoom lens incorporates Sigma’s original OS function and exclusively designed for digital SLR cameras. It is perfectly suitable for low light conditions, indoors, at dusk and telephoto range. SLD (Special Low Dispersion) glass and aspherical glass provide excellent correction for all types of aberrations. This lens has a minimum focusing distance of 45cm (17.7”) throughout the entire zoom range and has a maximum magnification of 1:3.9.

Nikon AF-S 600mm f/4G ED VR lens

• Brand: Nikon
• Subject: SLR Lenses
• Category: Zoom Lenses

Nikon Europe announced a new super-telephoto lens incorporating Nikon’s exclusive VR II Vibration Reduction system. Aimed at professional sports, news and wildlife photographers, the Nikon AF-S 600mm f/4G ED VR complements the NIKKOR range of super telephoto lenses. The new Nikon 600mm f/4G ED VR super telephoto gives photographers the equivalent of a shutter speed 4 stops faster, thanks to Nikon’s VR II technology. “Lenses like these bring the photographer right to the heart of the action, even from hundreds of meters away,” said Robert Cristina, Manager Professional Products & NPS, Nikon Europe BV. “Judging from feedback we have had already, this news will be very welcomed by photographers”.