Sony Alpha 33

• Brand: Sony
• Subject: Digital Cameras
• Category: Digital Cameras

IFA 2010 News - The Alpha family of interchangeable lens cameras from Sony grows with the compact, ultra-responsive new Sony A33. Sony’s first-ever digital camera to employ Translucent Mirror Technology showcases an innovative optical system that opens up dramatic new shooting possibilities. In contrast with conventional DSLR cameras, Translucent Mirror Technology uses a fixed, translucent mirror that ‘splits’ the optical pathway between the main image sensor and a separate phase-detection autofocus sensor. The new Sony A33 Single Lens Translucent mirror camera is available from September 2010 and will be on display at the Photokina 2010 show in Germany.

Sony Alpha 580

• Brand: Sony
• Subject: Digital Cameras
• Category: Digital Cameras

IFA 2010 Report - Appealing to digital photographers ready to explore sophisticated new creative possibilities, the Sony DSLR-A580 offers unparalleled levels of imaging refinement. At the heart of the Sony A580 SLR camera is a new-generation Exmor APS HD CMOS Sensor processor. Together with the latest iteration of Sony’s powerful BIONZ imaging processor, it supports high-speed continuous shooting plus a sophisticated range of digital image compositing and processing functions. This gives even greater artistic possibilities to beginners and photo enthusiasts alike. The new Sony DSLR-A580 digital SLR camera is available from October 2010.

Sony Alpha 560

• Brand: Sony
• Subject: Digital Cameras
• Category: Digital Cameras

IFA 2010 Show - Appealing to digital photographers ready to explore sophisticated new creative possibilities, the Sony DSLR-A560 offers unparalleled levels of imaging refinement. At the heart of the Sony A560 SLR camera is a new-generation Exmor APS HD CMOS Sensor processor. Together with the latest iteration of Sony’s powerful BIONZ imaging processor, it supports high-speed continuous shooting plus a sophisticated range of digital image compositing and processing functions. This gives even greater artistic possibilities to beginners and photo enthusiasts alike. The new Sony DSLR-A560 digital SLR camera is available from the 1st quarter of 2011.

Sony CyberShot TX9

• Brand: Sony
• Subject: Digital Cameras
• Category: Digital Cameras

IFA 2010 Show - Beautifully slim, lightweight and easy to use, the Sony CyberShot TX9 boasts exciting new features for outstanding still picture quality compared with conventional compact cameras. Capable of shooting detail-packed Full HD (1920 x 1080, 50i) AVCHD movie clips, the Sony Cyber-shot TX9 is the first Cyber-shot camera that can capture amazing 3D images to enjoy on any 3D-compatible TV. For the first time ever, 3D Sweep Panorama lets you shoot incredible 3D images without needing a bulky, complex double-lens camera system. Just press the shutter button and the advanced Exmor R CMOS Sensor inside the Sony CyberShot TX9 captures a high-speed burst of frames as you sweep the camera from side to side.

Sony CyberShot WX5

• Brand: Sony
• Subject: Digital Cameras
• Category: Digital Cameras

IFA 2010 Report - Beautifully slim, lightweight and easy to use, the Sony CyberShot WX5 boasts exciting new features for outstanding still picture quality compared with conventional compact cameras. Capable of shooting detail-packed Full HD (1920 x 1080, 50i) AVCHD movie clips, the Sony Cyber-shot WX5 is the first Cyber-shot camera that can capture amazing 3D images to enjoy on any 3D-compatible TV. For the first time ever, 3D Sweep Panorama lets you shoot incredible 3D images without needing a bulky, complex double-lens camera system. Just press the shutter button and the advanced Exmor R CMOS Sensor inside the Sony CyberShot WX5 captures a high-speed burst of frames as you sweep the camera from side to side.

Sony NEX camcorder

• Brand: Sony
• Subject: Camcorders
• Category: Camcorders

IFA 2010 Show - The new Sony NEX VG10 camcorder is the world's first consumer camcorder with interchangeable lenses and the first Handycam camcorder to feature an extra-large Exmor APS HD CMOS sensor. Sony's NEX-VG10 Interchangeable lens HD Handycam camcorder is equipped with the same Exmor APS HD CMOS sensor used in the "Sony NEX-5" and "NEX-3" digital cameras and compatible with the high grade "E-mount" series of smaller, lighter lenses optimized for video shooting with silent operation and AF. The Sony NEX camcorder is also compatible with a wealth of "A-mount" interchangeable lenses used by Sony's existing alpha DSLR camera line-up via a mount adapter (sold separately), including award winning Sony G Lenses and Carl Zeiss branded lenses.

Sony Alpha A700

• Brand: Sony
• Subject: Digital Cameras
• Category: Camera Previews

The new Sony Alpha A700 was launched during a Sony press conference in Italy. Unfortunately, the surprise element was lost because one day earlier the Alpha introduction was disturbed by a leak caused by Sony. The Sony Alpha 700 is Sony’s second digital SLR camera that has to contribute to a continuously compiling series of SLR cameras, with which Sony manifests itself as renowned DSLR manufacturer. The Sony DSLR A700 is a digital SLR camera which is positioned in the middle segment, and with that, has to compete (heavily) with the new collection of Canon and Nikon D-SLR cameras, among others. During my stay in Italy, I had the chance to work with the Sony A700 for a short period.